Case study / 06
BYD Up-Down Display
A vertical kinetic display that separates and reunites product layers through controlled suspended movement.
The movement
Product construction becomes the visual story.
Multiple suspended levels move vertically to reveal the relationship between the battery pack, cell, trays and chassis. The mechanism keeps the engineering content legible while adding movement to the exhibition experience.
ApplicationAutomotive product display
MovementMulti-level vertical suspension
FABA scopeMechanism engineering, fabrication and integration
EvidenceInstalled exhibition system